Ida Lee: Where Artistry Meets Intention
Ida Lee is a collection shaped by vision and love. Founded by Alison Scherr, a New Jersey-based artist, each piece is designed to hold meaning and energy. More than just jewelry, these designs reflect Alison’s commitment to beauty and intention—pieces that elevate the wearer and connect them to something deeper, unique, and lasting.
The Legacy Behind the Collection
A Love That Transcends Time
Inspired by a treasured pocket chain commissioned by Alison's grandmother for her grandfather, a pilot, the Ida Lee collection embodies love, legacy, and the power of personal stories. Crafted to preserve a moment of care and connection, each piece reflects the enduring bond that transcends time and space—an intimate reminder of what we hold dear.
Alison's Journey: From Canvas to Jewelry
Crafting Beauty From Within
Alison Scherr’s creative journey is defined by artistry, vision, and intention. With a BFA in photography and years spent as a sought-after prop stylist for iconic brands like Jameson, Condé Nast, and Bloomingdale’s, Alison mastered composition and light. As a full-time painter, her art flows seamlessly into the Ida Lee collection, blending industrial materials with natural elements. Each piece is infused with love, energy, and intention, reflecting Alison’s deep connection to beauty, legacy, and magic. More than jewelry, it’s a reflection of Alison’s essence—a partnership that elevates those who wear it, bringing grace, luxury, and profound beauty to every moment.
Bringing the Ida Lee Collection to Life
From Vision to Reality
What began as a personal piece—a pocket chain worn as a necklace—has evolved into a bespoke jewelry collection that transcends time. In collaboration with renowned designer Noel Shields, whose collections have been featured at Barneys and Bergdorf Goodman, Alison's vision is brought to life in precious metals like 16k gold-plated and solid gold. Each piece embodies her passion and intention, creating timeless treasures that are infused with love and energy.
Our Philosophy
Wear Your Story
Ida Lee is more than jewelry—it’s a reflection of your story and your essence. Designed for those who value beauty, craftsmanship, and authenticity, each piece is a wearable reminder of your inner strength and connection to the world. Timeless, unique, and meant to last, Ida Lee is about celebrating what makes you who you are.
